Now, here are a few definitions that will be helpful:

Ideas are notions stored away in your head, on paper or on some digital storage device and which are in need of people to bring them to life (develop them) or dollars to fund them. We like to think of IDEASTOX as a great place for what we call "life-inspired ideas", those that come to you when you're doing what you do everyday: driving in traffic, daydreaming in class, making dinner for your kids, talking on the phone, taking a shower, and so on... Now, if your idea is already a nascent enterprise, but still in need of these resources, feel free to use IDEASTOX. However, if you are an established company looking to attract customers, good for you, you’re a few steps ahead of us, and you should inquire about our advertising services. We believe they are distinct and compelling.

IDEAuthors publish and share their ideas. When you publish your idea, you become the sole IDEAuthor, establishing yourself as the person with the vision. Others may have similar ideas, but your vision is unique, and that's what you should emphasize on your idea page. How you think you will pursue your idea (it’s execution), is the part you should save for private conversations with people you can trust to help you develop your idea. Remember, your idea itself will most likely grow and develop only when you begin to share it and learn how people feel about it.

IDEASponsors are the companies, foundations or individuals who may choose to fund your ideas. IDEASTOX is not an investment vehicle for itself - we take no fee or ownership of your idea. We will (with some great good luck*) eventually make money by providing you with information and access to IDEASponsors.

IDEAnalysts are people who visit an idea and then decide to its interesting enough for them to analyze it. The more ideas you analyze, the greater your participation on the site and the more promotion you get for your own ideas. Plus, analyzing ideas is a way of giving back to the community, your objective opinon of other people's ideas.

STOX VALUE is the community determined value for each idea, representing its potential success in the real world. Each STOX VALUE is created by through a math formula we developed which counts your votes and our website data to determine each idea’s relative value. And because we know you don't want to wait very long to see your STOX VALUE change after you send your idea out to your friends, we're updating STOX VALUES every hour so you can see any changes in (very close) to real time.

*with an anonymous credit to one of the most brilliant idea people we have ever known.