Many people in cultures going back to the Egyptians had a belief that there was life after death, and that you had to pay someone to help you navigate the afterlife successfully. My idea is to use blues music to create a customized book of the dead for people willing to pay for it, and like blues music. A Blues Book of the Dead consultant would interview the customer about their life, and then select blues songs that the customer needs to listen to learn certain things they need to successfully navigate the afterlife. I think blues in particular lends itself to this idea, since so many of the lyrcis are about the problems we all go through in life. This would all be web based, with users logging in to look at their particular book, and talk to their consultant.