Put and end to the bottled water market as we know it!
Step 1. Find a company, or companies, that manufacture an inexpensive, point-of-use, in-line, charcoal filter system that only removes 100% chlorine from the municipally treated water. It must last 3 to 5 years, be inexpensive to install, maintain and replace, and be 100% recyclable. There are such companies that arready exist.
Step 2. Find a group of investors willing to purchase a large some of these filters and test a target area for six months. i.e, 10,000 homes concentrated where bottled water sales are highest (a bulk purchase would greatly reduce price and be great promo for filter company, or companies); pay for filter, installation, and regular monitoring of participants, including re-education i.e. reminders of "don't drink bottled water; draw water and chill in fridge; take your inexpensive and great tasting water with you in portable and reusable containers when leaving the house."
Steps 3,4,and 5 are for my partners only, but read on.
Bottled water is not regulated by the FDA; most is simply tap water with the chlorine removed via charcoal filtering or the like, because Bottled Water Companies know the Municipal Water Treatment Plants get all the real dangerous stuff out then add chlorine so that while in our pipes, bacteria can't live.
If 10,000 people in a concentrated area STOPPED PURCHASING bottled water that would first get retailer's attention, then distributors, etc.
Let's do some math:
1 house, 4 people, 12 waters (3 ea.) per week @ $1.00 = $624 per year on bottled water for that household. An in-line filter could cost $50-$150 based on life. That's a savings of between $474 - $575 per year just on water. The savings increase the more people drink. Remember, municipal water is pennies per 16oz. glass. AND THE BIG DEAL WOULD BE THE 6,240,000 PLASTIC BOTTLES NOT USED IN THE ONE YEAR OF THE FIELD TEST (624 X 10,000 households) or whatever the number would be based on households' actual usage. It could be much more!
Another option is investors manufacture a knew filter for the market, but introduce it under my plan.
"Green Filter...clear water...green environment"
For those enthusiastic about this issue, I believe this could be a grass-roots-kind-of-movement where 10s of thousands of people could stop drinking bottled water overnight, save lots of money and the environment doing it! Imagine.
