Across college campuses and in major cities throughout the U.S. (and beyond), people lug giant sacks of laundry to the laundry room. These sacks have not changed much over the last 30 years. I believe there is a large, existing market in desperate need for a better mousetrap. This market has thousands of new entrants year-on-year of college freshman or people who move to the "big city." A built-in, ongoing revenue stream. In NYC alone, people often lug giant bags of laundry over a block away -- sometimes in the cold rain or snow -- to the neighborhood laundromat. However, at the laundromat, they then fold their clean clothes and place them back in these same bags only to return home with everything in wrinkles. It's time to commercialize a laundry bag based on the simplicity of the rolling suitcase. It could fit in the closet like a hamper and be expandable (i.e., able to be pulled upright along its spine) as it fills. It could zipper both around the top and down the front. Why? So that, when your clothes were clean, dry and folded, you could unzip the front, take the shelves that were neatly stacked on the floor of this so-called laundry lug, pull them up the spine, latch them into place and voila: a built-in shelving unit that keeps nicely folded clothes wrinkle free. Perhaps it could be made of a lightweight, waterproof, neoprene material. And it could have a pretty, inner liner that could be removed and washed. Most certainly it would have external pockets to house a) detergent, b) fabric softener sheets, c) quarters, d) cell phone, e) a book, and f) apartment keys. Lastly, it would also have a handle that allows you to wheel it easily from an upright position. And from this handle, you can hang hangers. Yes, wash your shirts and hang them as you wheel them home -- again, wrinkle free. These bags could be branded with college logos and sold for more. Or branded with a laundromat name. Thoughts?

Skills: Marketing, Communications, Writing