What if you could brush hair every day with a brush that would indicate whether or not early signs of lice existed? Here's what would happen: you would avoid a call from your child's school telling you he/she needs to be picked up; you would be able to use a simple over the counter treatment before it became epidemic in your household, forcing you to wash, vacuum and destroy every vestige of contact from your child, you would avoid having to hire someone to come to your house (for probably close to $100/hour) to see if you or spouse or other siblings have it. That's just a start. The Lice Brush, vote for it, tell me what you think...