YayOrNay.com is a site where visitors can vote yes or no on a variety of simply worded questions. These questions can be about politics, products, services, sports or just about anything. In addition to advertising and sales of information for market research, revenue comes from a proprietary idea incorporating the voting process itself.
The idea is that visitors can quickly vote on whatever catches their attention when they visit the site, without having to spend too much time thinking about the issue how strongly they feel about it.